Home » Marketing and Sales Resources » Marketing » Fun is the Future: Mastering Gamification

Fun is the Future: Mastering Gamification


Fun is the Future: Mastering Gamification

Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for “traditional” marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann — author of “Game-Based Marketing” and the Gamification.co blog, and Chair of the Gamification Summit.

GABE ZICHERMANN is an author, highly rated public speaker and serial entrepreneur. His most recent book,Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. Gabe is also the Chair of the Gamification Workshops and Summit, upcoming events that bring together the leading minds in Gamification and Engagement Science – http://gsummit.com. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder

 

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 4,612 other followers

Categories

RSS Small business news – CNNMoney.com

RSS Personal finance news – CNNMoney.com

RSS Business news and Fortune 500 – FORTUNE Magazine

RSS Unknown Feed

  • An error has occurred; the feed is probably down. Try again later.

RSS Celebrity Net Worth

  • Omar Sharif Net Worth October 1, 2014
    Omar Sharif Net Worth: Omar Sharif is an Egyptian actor who has a net worth of $500 thousand dollars. Omar Sharif was born in Alexandria, Egypt in April 1932. Sharif studied at British Victoria College, the University of Cairo, and the Royal Academy of Dramatic Art in London. Sharif has over 100 acting credits to […]Read more: Omar Sharif Net Worth
  • Abdulsamad Rabiu Net Worth October 1, 2014
    Abdulsamad Rabiu net worth: Abdulsamad Rabi is a Nigerian businessman who has a net worth of $1.2 billion. He is the founder of BUA Group, a Nigerian conglomerate with interests in sugar refining, cement production, real estate, steel, port concessions, manufacturing, oil and gas, and shipping. The group also owns the ship BUA Cement 1, a 200-meter […]Read m […]
  • Kevin Corrigan Net Worth October 1, 2014
    Kevin Corrigan Net Worth: Kevin Corrigan is an American actor who has a net worth of $500 thousand dollars. Kevin Corrigan was born in The Bronx, New York in March 1969. He is best known for playing the role of Uncle Eddie on the TV series Grounded for Life. Kevin studied at the Lee Strasberg […]Read more: Kevin Corrigan Net Worth
  • Cara Brett Net Worth October 1, 2014
    Cara Brett Net Worth: Cara Brett is an English glamour model who has a net worth of $750 thousand dollars. Cara Brett was born in Nottinghamshire, England, and grew up designing her own clothes and riding horses. She was very passionate about horses and began raising her own when she was eleven. She went on […]Read more: Cara Brett Net Worth
  • Claudia Winkleman Net Worth October 1, 2014
    Claudia Winkleman Net Worth: Claudia Winkleman is an English television presenter, film critic, journalist, and radio personality who has a net worth of $12 million. Claudia Winkleman was born in London, England in January 1972. Winkleman is known for her work with the BBC. As an actress she appeared in the film Suzie Gold in […]Read more: Claudia Winkleman […]
  • Summer Rae Net Worth October 1, 2014
    Summer Rae Net Worth: Summer Rae is an American professional wrestler, valet, model, and actress who has a net worth of $1.5 million. Summer Rae was born in Manhasset, New York in November 1983. Summer played professional football for the Chicago Bill of the Legends Football League from 2008 to 2011. She was her team's […]Read more: Summer Rae Net Worth […]
  • Meghan Trainor Net Worth October 1, 2014
    Meghan Trainor Net Worth: Meghan Trainor is an American singer-songwriter, musician, and producer who has a net worth of $2 million. Megan Trainor was born in Nantucket, Massachusetts in December 1993. She is best known for her 2014 hit song "All About That Bass". Meghan started writing songs at 11 years old and she started […]Read more: Meghan Tra […]
  • Rece Davis Net Worth October 1, 2014
    Rece Davis Net Worth: Rece Davis is a sports television journalist who has a net worth of $1.5 million. Rece Davis was born in Chicago, Illinois in December 1957. He is best known for his work at ESPN on SportsCenter and other programs. Davis graduated from the University of Alabama in 1988 with degrees in […]Read more: Rece Davis Net Worth
  • Clayton Kershaw Net Worth October 1, 2014
    Clayton Kershaw Net Worth: Clayton Kershaw is an American professional baseball player who has a net worth of $16 million. Clayton Kershaw was born in Dallas, Texas in March 1988. Kershaw is a pitcher who bats and throws left handed. Clayton played in Little League Baseball and at Highland Park High School. He pitched an […]Read more: Clayton Kershaw Net Wor […]
  • Andrew McCutchen Net Worth October 1, 2014
    Andrew McCutchen Net Worth: Andrew McCutchen is an American professional baseball player who has a net worth of $15 million. Andrew McCutchen was born in Fort Meade, Florida in October 1986. McCutchen is a center fielder who bats and throws right handed. He played at Fort Meade High School. He also played football and ran […]Read more: Andrew McCutchen Net W […]

RSS MarketWatch.com – All MarketWatch News – Personal Finance

RSS Latest financial news – CNNMoney.com

RSS Reuters Video: Small Business

  • Feeding America’s startling statistics August 18, 2014
    Aug 18 - Lauren Bush Lauren discusses the latest findings on hunger in the U.S. from a survey conducted by an organization she represents. The granddaughter of President George H.W. Bush and niece of President George W. Bush also discusses her famous family.
  • Starting up in China? Here's what's most ripe for disruption July 9, 2014
    There's no doubt China's tech sector is heating up, but not all opportunities are made equal. 500 Startups' China partner Rui Ma tells Reuters' Jon Gordon where she sees the most promise
  • Lo-tech key to happy life July 4, 2014
    An Englishwoman proves it is possible to manage a business in 21st century Britain and make a modest living, without the use of modern-day technology. Hayley Platt looks at Dani Church's ferry business on the Suffolk coast, which has been in her family for 125 years.
  • Test flight shows balloon space tourism no flight of fancy June 25, 2014
    Arizona-based company World View Enterprises says it has taken a major step towards launching commercial balloon flights to the edge of space, with a successful unmanned test flight that reached an altitude of about 23 miles. The company hopes to begin taking tourists to near space in 2016 with advanced technology it says will open up a new view of the Earth […]
  • Pies fly in Russia with pizza delivering drones June 23, 2014
    A pizza chain in northern Russia begins to deliver pizza by Russian-made drones. Elly Park reports.
  • Organic farming culture brings burgeoning business for Fiji islanders June 22, 2014
    The remote Fijian island of Cicia has launched a novel business in organic produce that could prove to be a template for other developing communities around the world. The island declared itself chemical free and fully organic eight years ago and is now producing food that's attracting the interest of foreign buyers. Tara Cleary reports.
  • Raptor robot gives Usain Bolt a run for his money June 18, 2014
    June 18 - A bipedal robot modelled on the now extinct Velociraptor, can run faster than Usain Bolt, according to its developers. The Jamaican sprinter holds the 100 metres world record with a time of 9.58 seconds but South Korean researchers say their robot could leave him in the dust. Rob Muir reports.
  • Environmentalists shine World Cup spotlight on "vulnerable" mascot June 16, 2014
    June 16 - With attention focused on the world's greatest soccer stars in Brazil, conservationists are working hard to promote the plight of the animal being used as the official World Cup mascot. Known as Fuleco on posters and banners throughout the country, the three-banded armadillo is in decline, and conservation groups say FIFA and the Brazilian gov […]
  • Indonesian villagers cooking with gas - from garbage June 15, 2014
    June 15 - A community in East Java, Indonesia, is turning methane from the local garbage dump into gas for more than 400 homes. Local authorities have set up a system where methane produced by rotting waste is extracted and pumped to villages nearby, turning greenhouse gas emissions into useful energy. Tara Cleary reports.
  • Cardiopad brings heart health to remote Cameroon communities June 13, 2014
    June 13 - A touch screen tablet invented by a 22-year-old Cameroonian engineer is helping doctors perform heart examinations on patients in remote, rural locations beyond the reach of specialists. Jim Drury has more.

RSS FP Top Stories List

RSS Reuters: US Dollar Report

RSS Reuters Video: Business

  • Pepsi True's got a decent shot- Beverage Digest's Sicher October 1, 2014
    John Sicher, Editor and Publisher of Beverage Digest talks about why Pepsi chose to launch its new naturally sweetened soda on Amazon, their digital marketing strategy, and its changes of success.
  • Russia’s economy suffers another blow October 1, 2014
    The International Monetary Fund has halved its forecast for Russia's 2015 gross domestic product to 0.5 percent. As David Pollard reports, it says international tensions have created downside risks to its estimates.
  • "New" Nevada slated to bloom alongside world's oldest profession September 26, 2014
    'New' and 'old' Nevada collide in developer Lance Gilman, who owns both the industrial park slated to host a new Tesla Auto battery plant, and the historic Mustang Ranch nearby.
  • Breakingviews: Goldman's conflicts tinkering October 1, 2014
    Jeffrey Goldfarb talks with Reynolds Holding about Goldman's decision to restrict bankers from buying individual securities and why Wall Street allows them to own any at all.
  • France snubs deficit target (again) October 1, 2014
    France has laid down the gauntlet to EU partners with its 2015 "no austerity" budget. As David Pollard reports, it blames the fragile economy for taking two years longer than planned to bring its borrowing back to within EU limits.
Follow

Get every new post delivered to your Inbox.

Join 4,612 other followers

%d bloggers like this: