Home » Marketing and Sales Resources » Marketing » Fun is the Future: Mastering Gamification

Fun is the Future: Mastering Gamification

Fun is the Future: Mastering Gamification

Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for “traditional” marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann — author of “Game-Based Marketing” and the Gamification.co blog, and Chair of the Gamification Summit.

GABE ZICHERMANN is an author, highly rated public speaker and serial entrepreneur. His most recent book,Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. Gabe is also the Chair of the Gamification Workshops and Summit, upcoming events that bring together the leading minds in Gamification and Engagement Science – http://gsummit.com. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder


Enter your email address to follow this blog and receive notifications of new posts by email.

Join 4,612 other followers


RSS Small business news – CNNMoney.com

RSS Personal finance news – CNNMoney.com

RSS Business news and Fortune 500 – FORTUNE Magazine

RSS Unknown Feed

  • An error has occurred; the feed is probably down. Try again later.

RSS Celebrity Net Worth

  • Taylor Ann Hasselhoff Net Worth March 2, 2015
    Taylor-Ann Hasselhoff net worth: Taylor-Ann Hasselhoff is a model, actress, and reality television personality who has a net worth of $1 million. She isRead more: Taylor Ann Hasselhoff Net Worth
  • Snapchat Founders Are Now The Youngest Billionaires On The Planet March 2, 2015
    Snapchat founders Evan Spiegel and Bobby Murphy are 24 and 25 years old, respectively. They are worth $3 billion collectively, making them the youngest billionaires on the planet.Read more: Snapchat Founders Are Now The Youngest Billionaires On The Planet
  • Asifa Mirza Net Worth March 2, 2015
    Asifa Mirza net worth: Asifa Mirza is a reality television personality who has a net worth of $2 million. She is best known forRead more: Asifa Mirza Net Worth
  • How Chamillionaire Went From Ridin' Dirty To Entrepreneur March 2, 2015
    The incredibly diverse and surprisingly impressive entrepreneurial career of rapper Chamillionaire...Read more: How Chamillionaire Went From Ridin' Dirty To Entrepreneur
  • The Net Worth Of Every "We Are The World" Performer 30 Years Later March 2, 2015
    "We Are The World" turns 30 years old this year. Let's look back at how this event came together and how each performer's bank account looks three decades later...Read more: The Net Worth Of Every "We Are The World" Performer 30 Years Later
  • Robert Gustafsson Net Worth March 1, 2015
    Robert Gustafsson net worth: Robert Gustafsson is a Swedish comedian and actor who has a net worth of $10 million. Robert Gustafsson was bornRead more: Robert Gustafsson Net Worth
  • Steve Smith Net Worth March 1, 2015
    Steve Smith net worth: Steve Smith is a Canadian comedian, actor, and writer who has a net worth of $5 million. Steve Smith wasRead more: Steve Smith Net Worth
  • Janet Street-Porter Net Worth March 1, 2015
    Janet Street Porter net worth: Janet Street Porter is an English journalist, broadcaster, and media personality who has a net worth of $5 million.Read more: Janet Street-Porter Net Worth
  • Ruth Rendell Net Worth March 1, 2015
    Ruth Rendell net worth: Ruth Rendell is an English author who has a net worth of $20 million. Ruth Rendell was born in SouthRead more: Ruth Rendell Net Worth
  • RJ Brewer Net Worth March 1, 2015
    RJ Brewer Net Worth: RJ Brewer is an American professional wrestler who has a net worth of $10 million. John Stagikas (better known byRead more: RJ Brewer Net Worth

RSS MarketWatch.com – All MarketWatch News – Personal Finance

RSS Latest financial news – CNNMoney.com

RSS Reuters Video: Small Business

  • Feeding America’s startling statistics August 18, 2014
    Aug 18 - Lauren Bush Lauren discusses the latest findings on hunger in the U.S. from a survey conducted by an organization she represents. The granddaughter of President George H.W. Bush and niece of President George W. Bush also discusses her famous family.
  • Starting up in China? Here's what's most ripe for disruption July 9, 2014
    There's no doubt China's tech sector is heating up, but not all opportunities are made equal. 500 Startups' China partner Rui Ma tells Reuters' Jon Gordon where she sees the most promise
  • Lo-tech key to happy life July 4, 2014
    An Englishwoman proves it is possible to manage a business in 21st century Britain and make a modest living, without the use of modern-day technology. Hayley Platt looks at Dani Church's ferry business on the Suffolk coast, which has been in her family for 125 years.
  • Test flight shows balloon space tourism no flight of fancy June 25, 2014
    Arizona-based company World View Enterprises says it has taken a major step towards launching commercial balloon flights to the edge of space, with a successful unmanned test flight that reached an altitude of about 23 miles. The company hopes to begin taking tourists to near space in 2016 with advanced technology it says will open up a new view of the Earth […]
  • Pies fly in Russia with pizza delivering drones June 23, 2014
    A pizza chain in northern Russia begins to deliver pizza by Russian-made drones. Elly Park reports.
  • Organic farming culture brings burgeoning business for Fiji islanders June 22, 2014
    The remote Fijian island of Cicia has launched a novel business in organic produce that could prove to be a template for other developing communities around the world. The island declared itself chemical free and fully organic eight years ago and is now producing food that's attracting the interest of foreign buyers. Tara Cleary reports.
  • Raptor robot gives Usain Bolt a run for his money June 18, 2014
    June 18 - A bipedal robot modelled on the now extinct Velociraptor, can run faster than Usain Bolt, according to its developers. The Jamaican sprinter holds the 100 metres world record with a time of 9.58 seconds but South Korean researchers say their robot could leave him in the dust. Rob Muir reports.
  • Environmentalists shine World Cup spotlight on "vulnerable" mascot June 16, 2014
    June 16 - With attention focused on the world's greatest soccer stars in Brazil, conservationists are working hard to promote the plight of the animal being used as the official World Cup mascot. Known as Fuleco on posters and banners throughout the country, the three-banded armadillo is in decline, and conservation groups say FIFA and the Brazilian gov […]
  • Indonesian villagers cooking with gas - from garbage June 15, 2014
    June 15 - A community in East Java, Indonesia, is turning methane from the local garbage dump into gas for more than 400 homes. Local authorities have set up a system where methane produced by rotting waste is extracted and pumped to villages nearby, turning greenhouse gas emissions into useful energy. Tara Cleary reports.
  • Cardiopad brings heart health to remote Cameroon communities June 13, 2014
    June 13 - A touch screen tablet invented by a 22-year-old Cameroonian engineer is helping doctors perform heart examinations on patients in remote, rural locations beyond the reach of specialists. Jim Drury has more.

RSS FP Top Stories List

RSS Reuters: US Dollar Report

RSS Reuters Video: Business

  • Nasdaq closes above 5,000 March 2, 2015
    The first trading session of March kicks off with the Nasdaq finishing above the 5,000 mark and the Dow and S&P 500 hitting new records. Jeanne Yurman reports.
  • Monday dishes out mixed data March 2, 2015
    Latest data is 'two steps forward, one step back' - the ongoing pattern for the U.S. economy as it plods ahead. Jeanne Yurman reports.
  • Mobile World looks to 5G March 2, 2015
    The wireless industry's annual conference gets underway in Barcelona with 85,000 executives taking part and numerous new smartphones and watches being launched. As Ivor Bennett reports from the show the race for 5G is one of the key themes.
  • Why thousands are fleeing Kosovo? March 2, 2015
    Forty percent of illegal immigrants in the key EU countries in recent months came from Kosovo. As Grace Pascoe reports unemployment is one of the reasons for the mass exodus.
  • The tech challenges facing automakers March 2, 2015
    This year's The International Motor Show is getting underway in Geneva. As Sonia Legg reports its taking place as Europe's beleaguered car industry finally starts showing signs of picking up.

Get every new post delivered to your Inbox.

Join 4,612 other followers

%d bloggers like this: