Home » Marketing and Sales Resources » Marketing » Fun is the Future: Mastering Gamification

Fun is the Future: Mastering Gamification


Fun is the Future: Mastering Gamification

Gamification is fundamentally rewriting the rules of engagement for product design and marketing. From Foursquare to Farmville and from Nike to the Navy, game mechanics like points, badges, levels, challenges, rewards and leaderboards are being used in ever greater numbers. But what does this mean for “traditional” marketing & UI/UX and how do you leverage this trend in your engagement strategy? Moreover, how do we measure success, and why will every company have a Chief Engagement Officer in the next few years? Find out more in this in-depth discussion with Gamification Expert, Gabe Zichermann — author of “Game-Based Marketing” and the Gamification.co blog, and Chair of the Gamification Summit.

GABE ZICHERMANN is an author, highly rated public speaker and serial entrepreneur. His most recent book,Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. Gabe is also the Chair of the Gamification Workshops and Summit, upcoming events that bring together the leading minds in Gamification and Engagement Science – http://gsummit.com. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder

 

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 4,612 other followers

Categories

RSS Small business news – CNNMoney.com

RSS Personal finance news – CNNMoney.com

RSS Unknown Feed

  • An error has occurred; the feed is probably down. Try again later.

RSS Unknown Feed

  • An error has occurred; the feed is probably down. Try again later.

RSS Celebrity Net Worth

  • 50 Cent Just Released Surprising Details About His Current Financial Situation. Here Are The Highlights!!! August 4, 2015
    As part of his ongoing bankruptcy, 50 Cent was required to hand over a detailed snapshot of his current financial situation (assets, debts etc). We break down all the most important highlights.Read more: 50 Cent Just Released Surprising Details About His Current Financial Situation. Here Are The Highlights!!!
  • Ten Facts You Might Have Not Known About Air Jordans August 4, 2015
    You think you know everything about Air Jordans? Well here are ten things you might have not known about the famous sneaker line.Read more: Ten Facts You Might Have Not Known About Air Jordans
  • After Selling His Company For $600 Million, CEO Leaves Incredible Surprise For His Employees August 4, 2015
    If you are an employee of this Turkish food delivery company, you're about to be a very happy person...Read more: After Selling His Company For $600 Million, CEO Leaves Incredible Surprise For His Employees
  • The 10 Most Expensive Streets In The World August 4, 2015
    People have been attracted to the glamour of wealth for as long as we've been a civilized world. And, really, if you've got the money, why wouldn't you move to the best street in your area? The 10 streets we list are the world's most expensiveRead more: The 10 Most Expensive Streets In The World
  • Antonio Brown Arrives At Steelers Training Camp In Half Million Dollar Rolls-Royce August 4, 2015
    Antonio Brown made a huge entrance at Pittsburgh Steelers training camp in a custom Rolls-Royce Phantom worth $500 thousand.Read more: Antonio Brown Arrives At Steelers Training Camp In Half Million Dollar Rolls-Royce
  • Adidas Reportedly Just Offered James Harden $200 Million To Leave Nike August 3, 2015
    James Harden is an incredible talent and one of he NBA's most recognizable stars, and Adidas is willing to pay him a fortune to rep their shoes.Read more: Adidas Reportedly Just Offered James Harden $200 Million To Leave Nike
  • These Celebs Filed For Bankruptcy On More Than One Occasion! August 3, 2015
    We always hear about celebs going broke, but you'd be surprised to know some even filed for bankruptcy – more than once!Read more: These Celebs Filed For Bankruptcy On More Than One Occasion!
  • Darryl M. Bell Net Worth August 3, 2015
    Darryl M. Bell net worth: Darryl M. Bell is an American actor who has a net worth of $1.5 million. Darryl M. Bell was bornRead more: Darryl M. Bell Net Worth
  • Ben Rattray Net Worth August 3, 2015
    Ben Rattray net worth: Ben Rattray is an American businessman and entrepreneur who has a net worth of $2 million. Ben Rattray was bornRead more: Ben Rattray Net Worth
  • Ellis Short Net Worth August 3, 2015
    Ellis Short net worth: Ellis Short is an Irish-American businessman and entrepreneur who has a net worth of $1.4 billion. Ellis Short was bornRead more: Ellis Short Net Worth

RSS MarketWatch.com – All MarketWatch News – Personal Finance

RSS Latest financial news – CNNMoney.com

RSS Reuters Video: Small Business

  • For cancer patients, a chance to create a musical legacy May 18, 2015
    A recording studio in Virginia offers musicians battling cancer a chance to leave behind a musical legacy for their friends and family. Rough Cut (no reporter narration).
  • Greek shops running out of stock March 31, 2015
    Greece's organization for medium and small businesses says the country risks product shortages as early as May, as businesses face liquidity problems and foreign suppliers will only accept cash for imports. Ciara Lee reports.
  • Feeding America’s startling statistics August 18, 2014
    Aug 18 - Lauren Bush Lauren discusses the latest findings on hunger in the U.S. from a survey conducted by an organization she represents. The granddaughter of President George H.W. Bush and niece of President George W. Bush also discusses her famous family.
  • Starting up in China? Here's what's most ripe for disruption July 9, 2014
    There's no doubt China's tech sector is heating up, but not all opportunities are made equal. 500 Startups' China partner Rui Ma tells Reuters' Jon Gordon where she sees the most promise
  • Lo-tech key to happy life July 4, 2014
    An Englishwoman proves it is possible to manage a business in 21st century Britain and make a modest living, without the use of modern-day technology. Hayley Platt looks at Dani Church's ferry business on the Suffolk coast, which has been in her family for 125 years.
  • Test flight shows balloon space tourism no flight of fancy June 25, 2014
    Arizona-based company World View Enterprises says it has taken a major step towards launching commercial balloon flights to the edge of space, with a successful unmanned test flight that reached an altitude of about 23 miles. The company hopes to begin taking tourists to near space in 2016 with advanced technology it says will open up a new view of the Earth […]
  • Pies fly in Russia with pizza delivering drones June 23, 2014
    A pizza chain in northern Russia begins to deliver pizza by Russian-made drones. Elly Park reports.
  • Organic farming culture brings burgeoning business for Fiji islanders June 22, 2014
    The remote Fijian island of Cicia has launched a novel business in organic produce that could prove to be a template for other developing communities around the world. The island declared itself chemical free and fully organic eight years ago and is now producing food that's attracting the interest of foreign buyers. Tara Cleary reports.
  • Raptor robot gives Usain Bolt a run for his money June 18, 2014
    June 18 - A bipedal robot modelled on the now extinct Velociraptor, can run faster than Usain Bolt, according to its developers. The Jamaican sprinter holds the 100 metres world record with a time of 9.58 seconds but South Korean researchers say their robot could leave him in the dust. Rob Muir reports.
  • Environmentalists shine World Cup spotlight on "vulnerable" mascot June 16, 2014
    June 16 - With attention focused on the world's greatest soccer stars in Brazil, conservationists are working hard to promote the plight of the animal being used as the official World Cup mascot. Known as Fuleco on posters and banners throughout the country, the three-banded armadillo is in decline, and conservation groups say FIFA and the Brazilian gov […]

RSS FP Top Stories List

RSS Reuters: US Dollar Report

RSS Reuters Video: Business

  • What's behind the Apple stock slide August 4, 2015
    Shares of Apple, the most profitable mobile phone maker in the world, have lost nearly all of their gains for the year on worries the company may suffer from a slowdown in China, its second biggest market.
  • Disney revenue falls short of forecasts August 4, 2015
    Disney earnings were better than expectations, thanks to strength at the TV networks and theme parks, but revenue fell short, in part on lower ratings at ESPN. Stocks fell. Bobbi Rebell reports.
  • Airlines ban game trophy transport August 4, 2015
    American Airlines joined United and Delta in banning the transport of game trophies after the outrage over the killing of Cecil the lion. Fred Katayama reports.
  • U.S. investors' exposure to Puerto Rico debt August 4, 2015
    Many investors may be unaware of their exposure to Puerto Rican debt, and could face losses now that the country has defaulted on a payment. Bobbi Rebell reports.
  • Drugmaker Shire's $30 bln Baxalta bid August 4, 2015
    Drugmaker Shire says it's seeking to buy Baxalta, a company spun-off by Baxter International last month, for $30 billion to forge the leading global specialist in rare diseases. As Joel Flynn reports the London-listed group went public with its approach after the U.S. firm turned it down.
Follow

Get every new post delivered to your Inbox.

Join 4,612 other followers

%d bloggers like this: